The potential of toll-free numbers have been optimized through the use of vanity numbers, or toll-free numbers which spell out a certain word or phrase. Vanity numbers have significantly contributed not only to customer relationships but also to establishing brand identity. Vanity numbers have promoted the success of businesses through providing a memorable phone number combination. Below are some of the benefits that a vanity number provides:

1. It is easy to remember. A word is definitely easier to remember than a seven-number sequence. Vanity numbers have optimized the use of toll-free numbers by sparing the customers from a random phone number combination.
   
   
2. Be recognized in the crowd. Owning a vanity number lets a business be recognized in a large crowd of enterprises and large corporations. It is important to establish an identity among the hundreds of competitors offering similar products or services. A vanity number works somewhat like a registered domain name in the internet. Through a domain name, the website instantly establishes identity and territory in the web.
   
   
3. Create a big company image. Having a vanity number can create the impression that a small business is large or part of a big company. It also makes the business look more professional. Compare this when only having a regular random phone number. Anyone can apply for a landline or a post-paid mobile phone. To set you apart from being common and to capture more customers, it is better to have a vanity number.
   
   
4. Boosts customer loyalty. Having a vanity number means that a company wants to keep in touch with its customers and spare them with the hassles they may encounter.
   
   
5. Increases response rate in advertisements. Studies have shown the dramatic increase of response rates when vanity numbers are used compared to regular random toll-free numbers and those businesses that don't even have one.
   
   
6. There is an advantage in marketing campaigns. For marketing campaigns in the future, success is more probable through vanity toll-free numbers that are exposed in print, broadcast, and web advertisements. 7.
   
   
7. It creates an impression of credibility. When people call a certain number, they often will have reservations and doubts about the company number they are calling. One reason is callers don't have sufficient clues or proof that the company can be trusted or of the reliability of their products or services. A vanity number can shake off their doubts by becoming one of the bases in assessing credibility.